About Us

What We Offer

We help people connect with nature and we do this by:

  • Providing a fun and inclusive outdoor environment where young people can be free

  • Offering volunteering opportunities in our community garden

  • Delivering learning experiences on the farm with a focus on where food comes from

  • Partnering with like-minded charities so we can help more people

  • Working with other landowners, Kent Wildlife Trust and the Upper Beult Farm Cluster to improve the local landscape



Both MaryAnn and Martin were lucky enough to spend time living in the country and getting close to nature. We established the Pearce Coggan Foundation in 2014 so that others, particularly those less fortunate than us, might experience a similar opportunity. Being free, being grounded in nature and learning to eat healthy, natural food is so important for kids growing up.

Since then we have developed the wildlife community vegetable garden as a key resource of the charity; hosted inner-city family camping at Green Farm for five years, employed two horticultural apprentices and given volunteering opportunities to many adults and children.

It’s a joy to see how quickly a child from Hackney gets to love being free and the nightingale numbers grow in the surrounding woodland.

Carrying out our Purposes

PCF provides an environment and facilities where kids can get outdoors and active – and learn more where food comes from


We partner with likeminded charities and not-for-profit organisations to bring suitable groups to Green Farm to provide the mental and physical health benefits of being outside


We share the benefits of being in the countryside with people who have few or no opportunities to experience it and give young people in particular the opportunity to experience the outdoors and develop skills they would not otherwise have the chance to develop


We expose kids to nature, countryside, hoping to inspire them for new opportunities in a safe, inclusive and welcoming environment

We join with other landowners, Kent Wildlife Trust and the Upper Beult Farm Cluster to improve the environment on a landscape scale

Achievement of Aims

The two purposes are complimentary. The guiding principle for benefiting young people and adults, especially those who are disadvantaged (“our visitors”) is “get outside” with all the benefits that are derived: being active, keeping healthy, reducing obesity. This will be achieved by providing an environment that:

  1. Encourages our visitors to gain the physical and mental benefit of being outdoors and active.

  2. Provides a safe haven for people and wildlife.

  3. Provides a place for relaxation, education and opportunity for all.

  4. Provides education around eating healthily and understanding where food comes from.


PCF partners with inner-city charities to deliver opportunities for visitors to spend time at Green Farm. This might be a few hours to several days, including camping in the woods.


Alongside this, through PCF, we have been partnering with Kent Wildlife Trust to:

  1. Understand the condition of the meadows and woodland (see report)

  2. Work on habitat improvement and species enrichment

  3. Use Green Farm as a study site for the management of low weald meadows and woodland

  4. Support a Kent Wildlife Trust trainee to work on the Ashford Meadows project


Our aim is to use the activities around environmental improvement to pass on respect for nature and a less intensive way of life to the visitors while they are simply getting outdoors and getting active.


The Team

The Pearce Coggan Foundation has 4 Trustees

MaryAnn Richmond-Coggan

MaryAnn has been a landlord and property investor for over 19 years, buying her own run down properties, doing them up and renting them out; this is where she developed a passion and flare for restoring property. Nominated by her tenants and property professionals, she was voted The Buy to Let Magazine “Landlord of the year 2010”.


She has appeared as a property expert in many articles including The Daily Telegraph, The Sunday Times and the TV programmes BBC’S “Inside Out” and BBC 1’s “homes under the hammer” featuring Green Farm.


They have stunningly restored their home Green Farm and Green Farm Barn, and have built the Spa and the Studio.   Guests also experience the lifestyle of the farm. MaryAnn puts her success down to creating partnerships with uniquely talented and committed builders and professionals with trust, integrity, workmanship, team work among its key values.

Martin Richmond-Coggan

Before "retiring" to Green Farm, Martin was an army officer, accountant, sales executive and business leader. His main experience was in the software industry where, as Vice-President EMEA, he helped take Applix, a failing software company, to a successful sale to IBM. Martin then led IBM’s team of sales specialists for Financial Performance Management in EMEA for the five years before taking a non-executive director role at ICit Business Intelligence, IBM’s leading Performance Management reseller in the UK while he and MaryAnn started developing Green Farm.


Martin has a love of sailing and was the Commodore of the London Corinthian sailing Club in London for 4 years and was subsequently a trustee of the charitable organisation, the London Corinthian Trust.


Martin has a passion for the outdoors and is heavily involved with the conservation activities at Green Farm, determined to farm the livestock with sustainability and habitat improvement as a core goal. 

Robert Crowley

Rob Crowley is a HR Director with over 20 years’ experience who has a passion for learning, people engagement and making organisations great. Recently he has spent his career working with high growth FinTech’s who are disrupting their market space, including Nutmeg the digital Wealth Manager. Previously he has worked at Thomson Reuters, the Financial Times Group and Accenture.  


Rob has three young boys and enjoys sailing, football and being outdoors in the countryside, especially cycling along trails in the local ancient woodlands and surrounding areas.


Rob holds a BSc in Business and Sports Science from the University of Surrey and is a Fellow of the Chartered Institute of Personnel. He holds an Advisory Board role with the Partnering Partnership, a HR networking community and sits on the local Parish Council. He is also an accredited Football Association coach, spending time coaching his son’s football team

Rebecca Lee

Rebecca Lee is a criminal barrister. She was called to the bar in 2004 and has practiced at the bar since 2005. She prosecutes and defends people charged with criminal offences of every description. She has broad experience of working with people from every kind of background, with a wide range of advantage and disadvantage. This includes representing very young people, the elderly, and those with mental health difficulties, learning difficulties, or other physical challenges.  Before becoming a barrister Rebecca worked for the British Council for six years and for the Law Society for three. 


Rebecca lives in Sussex and loves walking, travel, wine and books. She loves being outdoors, especially the feeling of being part of the landscapes depicted by Ravilious, the paintings still finding echo in the fields and footpaths Sussex and the South Downs.


Rebecca studied history as an undergraduate at Pembroke College, Oxford.  After university she worked for the British Council in Lviv, Ukraine for a year, making the most of the opportunity to travel within Ukraine and beyond. She went on to complete an MA in East European Studies at UCL while working for the British Council in London, before going on to qualify in law, and beginning her practice at the bar in 2005.